MiniMed // Better Days
90
Digital, Web, Social
Role: Editor, Post Supervisor, Creative Partner
MiniMed, a company that provides an integrated ecosystem of products to help type 1 diabetics manage their insulin levels, announced their IPO in Feb 2026. For their IPO, we made a beautiful spot full of emotion and humanity to launch their new brand identity worldwide across 10+ countries. I worked closely with the creative team and music to really create an uplifting and emotional film.
Director: Trevor McMahan of Tinygiant
Production: Omnicom Production
Agency: TBWA/Chiat/Day