MiniMed // Own Your Every Move
60/30
TVC + Digital
Role: Editor, Post Supervisor, Creative Partner
I worked closely with the creative team, director, VFX, and music on crafting this spot. I loved how we go to an artful and abstract place inside our character’s head, using edit pacing, VFX, sound design and music to create something fun and positive, highlighting the benefits of a product that helps type 1 diabetics live their fullest lives.
Director: Trevor McMahan of Tinygiant
Production: Omnicom Production
Agency: TBWA/Chiat/Day